Register Here
Register Here
Register Here
Register Here
        Smith.Mark Pic.Sq

        About Mark Smith

        Partner, Head of Software Research

        Mark is the leader and responsible for the overall software research and advisory for business and IT at Ventana Research, now part of ISG. Mark is an expert in enterprise software and defined the blueprint for AI software research framework and for digital modernization across people, processes, information, and technology. Mark has held CMO and product roles at software providers at companies like SAP and Oracle. Mark founded Ventana Research over two decades ago and was the CEO and Chief Research Officer and worked in the technology sector for over 30 years leading innovations in research and technology. Mark is an Eagle Scout and volunteers in Scouting enabling youth to reach their full potential.

        Mark Smith's Presentations

        Mark Smith's Market Assertions

        By 2027, three-quarters of enterprises will have identified GenAI use cases that specify HCM system requirements for optimum organizational agility.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of enterprises will deem existing marketing technologies ineffective to intelligently engage buyers in personalized digital experiences.  
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-half of all marketing teams’ account-based marketing (ABM) efforts will fail due to lack of confidence in the software and processes, leading to inconsistent customer interactions.
        Download Square Assertion Download Rectangle Assertion
        By 2026, three-quarters of CMOs will realize that marketing the customer experience is their responsibility and that a lack of effort in this area will contribute to limited revenue growth.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of marketing teams will lack Voice of the Customer (VoC) insights to guide improvement throughout the enterprise, leading to increased customer churn and lack of confidence in the department.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of enterprises will determine they need to be more effective at digitally targeting consumers and will seek out digital intelligence platforms that help marketing reach its potential.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the need for unified marketing technology to identify, locate and target buyers will contribute to the rise of a digital intelligence platform to enable marketing effectiveness. 
        Download Square Assertion Download Rectangle Assertion
        Through 2025, the use of a customer data platform (CDP) can help further validate the need for a personalized digital engagement and experience for buyers. 
        Download Square Assertion Download Rectangle Assertion
        Through 2026, marketing leadership across two-thirds of enterprises will continue to be plagued with silos of tools that impede the effectiveness of processes and performance to digitally engage buyers.
        Download Square Assertion Download Rectangle Assertion
        By 2025, 6 in 10 marketing teams will require guided analytics processes and storytelling capabilities to help understand and act on insights.
        Download Square Assertion Download Rectangle Assertion
        Through 2025, AI and machine learning will remain largely independent of marketing applications requiring three-quarters of marketing teams to depend on separate skill sets. 
        Download Square Assertion Download Rectangle Assertion
        By 2025, three-quarters of marketing platforms will include GenAI based on AI and machine learning, which helps make these platforms easier to use and more effective.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the lack of insights on products and experiences will require new technology investments that can meet the needs of marketing teams that desire to optimize their digital merchandising efforts.
        Download Square Assertion Download Rectangle Assertion
        By 2025, over one-third of marketing teams will realize the customer and digital experiences are not meeting desired results, requiring new technology investments designed for this purpose.
        Download Square Assertion Download Rectangle Assertion
        By 2028, one-quarter of CMOs will look to scrap the portfolio of marketing technologies for new digital platforms that can engage and interact more intelligently with visitors and customers.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the category of marketing applications will transform to become more intelligent through the infusion of AI and GenAI to meet the next generation of requirements.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the category of product experience management will become an essential component for marketing applications that will need to interconnect with product information for digital marketing across channels.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of enterprises will realize the need to engage customers in real-time requires that enterprises embrace customer data platforms (CDP) to ensure effective engagement.
        Download Square Assertion Download Rectangle Assertion
        Through 2025, one-fifth of enterprises will determine that the lack of insight on intent and interactions prevents intelligent interactions with consumers, thus also preventing engagement.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the software category of Customer Data Platform will become a feature of the Data Platform and Digital Experience Platforms framework to meet the unified needs of marketing and IT.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of marketing teams will abandon legacy marketing technologies for improved frictionless interactions and digital experiences across all channels and devices.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of marketing teams will eliminate use of Adobe Acrobat in order to better engage audiences due to its detraction from effective digital experiences and its negative impact on corporate brand and mobile engagement.
        Download Square Assertion Download Rectangle Assertion
        Through 2025, one-third of enterprises will require consumer insights and investments into marketing-focused data intelligence technology to maximize the value of investments.
        Download Square Assertion Download Rectangle Assertion
        By 2026, demand from buyers and customers will cause one-third of marketing teams to prioritize engagement across social media channels rather than email in order to reach digitally targeted audiences.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, over one-third of marketing teams will examine their digital insights and realize they need to invest into analytics that are designed to guide future advancements.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the scope of digital marketing will expand to include the requirement that product experience management becomes integrated with the processes that support merchandising and product marketing.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, digital marketing software will embrace GenAI to improve engagement with prospects and customers in a unified manner.
        Download Square Assertion Download Rectangle Assertion
        By 2026, intelligent marketing software will advance to not just utilize AI but also to provide generative interactions with customers in a proactive manner.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the Digital Experience platform will consume and integrate with product experience management to better meet the needs of marketing and commerce systems.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the Digital Experience Platform software category will provide conversational-focused GenAI to engage website visitors more intelligently.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-third of marketing teams will establish marketing performance management (MPM) disciplines to ensure digital investments achieve brand and business effectiveness.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-half of marketing teams will find that marketing performance management (MPM) requires continuous planning and near real-time insights for goals achievement and marketing readiness.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-half of marketing teams will lack the competencies and skills to utilize available data and analytics, leading to low confidence in the team's ability to deliver fact-based insights. 
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the lack of marketing performance management offerings will force one-half of CMO and marketing teams to adopt planning and analytics platforms to meet their needs. 
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the requirement for managing marketing performance will lead to new applications designed to guide plans and investments to ensure the desired ROI. 
        Download Square Assertion Download Rectangle Assertion
        Through 2025, the lack of discipline in planning and analytics in marketing will lead to one-third of leaders establishing a sole leader to manage marketing performance.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the lack of software for marketing performance management will lead to a new generation of applications designed to meet the needs of effective CMOs.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the need for better marketing planning will lead to a unification of project work management focus with the analytics required to understand progress to goals.
        Download Square Assertion Download Rectangle Assertion
        Through 2025, one-half of marketing teams will lack the competencies and skills in PIM to ensure effective digital experiences, leading marketing leaders to establish new investment and leadership.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of marketing teams will use a new generation of PIM focused on experiences and merchandising across any channel. 
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-half of enterprises will embrace a modern, dedicated PIM environment to optimize product experiences across marketing and sales channels, thus accelerating digital effectiveness. 
        Download Square Assertion Download Rectangle Assertion
        Through 2025, two-thirds of enterprises will have established a digital shelf and merchandising priority for their product experiences to enhance consumer and customer engagement.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of marketing teams will have deployed product information management (PIM) to support revenue priorities for effective buyer experiences across digital commerce and buying channels. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, the pressure to have consistent information throughout buying and merchandising channels will result in one-third of enterprises investing in product activation processes.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of enterprises will transform product information management efforts to a merchandising and digital shelf strategy that will require new technology investments. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, the adoption of new PIM software providers that focus on digital commerce platforms to supercharge product experiences will emerge as essential to marketing effectiveness. 
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the establishment of product cloud investment to simplify and unify a product information network will be essential to streamlining demand and supply chain effectiveness.
        Download Square Assertion Download Rectangle Assertion
        By 2025, 6 in 10 enterprises will require product analytics processes and storytelling capabilities to help create and deliver insights for line-of-business personnel. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, over one-half of enterprises will realize the lack of accurate product information in GenAI deployments will require investments into product experience management software.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the lack of collaboration and task management support in product experience management software will lead to a new generation of software equipped to meet enterprise needs.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the necessity of operating across disparate applications on multiple cloud platforms will require the unification of product and data platforms to provide information.
        Download Square Assertion Download Rectangle Assertion
        Through 2025, over three-quarters of enterprises will deem operational effectiveness and performance a strategic investment priority, requiring new digital technology. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of enterprises will require a center of excellence (CoE) to apply digital technology innovation into product and operational processes to streamline demand and supply chain execution.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of enterprises will deem the lack of a product platform that manages data and workflows as a supply chain weakness, requiring investment into modern digital technology.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, four-fifths of enterprises will use digital technologies to streamline processes and align strategy to operational objectives. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, over one-half of enterprises will rationalize data from across the supply chain to provide the information required to support environmental social governance (ESG) efforts.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-half of enterprises will adapt their data management and governance processes, taking a holistic approach to governing data in motion alongside data at rest for examining the performance of the supply chain.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the necessity of a product information network will transition one-quarter of enterprises to focus on product experiences that are enriched and collaborated upon across the supply chain.
        Download Square Assertion Download Rectangle Assertion
        In 2026, one-quarter of enterprises will re-activate a new product information management software investment to meet GenAI requirements to have an ingestible product catalogue for interactions across the supply chain.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the supply chain management software category, after years of languishing, will be re-established as relevant with a dramatic overhaul of the platform to be digital and AI-enabled.
        Download Square Assertion Download Rectangle Assertion
        Through 2024, one-half of enterprises will recognize that ineffective product experiences are degrading their demand chain performance and will make new technology investments into PIM.
        Download Square Assertion Download Rectangle Assertion
        In 2024, one-third of enterprises will have invested in a common technological approach for product information management that is committed to product experiences and not just digital assets.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, two-thirds of enterprises will have cloud-based product information management (PIM) systems that facilitate product information networks for operational and digital effectiveness.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-fifth of enterprises will have connected a product information network with virtual agents supporting the enterprise and customers’ requirements for responsiveness. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of enterprises using ERP systems will find the lack of effective product information management (PIM) leads to new investments to address this essential need.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the product information management (PIM) category will standardize as product experience management (PXM) where the value from the technology is focused on digital experiences.
        Download Square Assertion Download Rectangle Assertion
        Though 2026, the adoption of Product Information Management (PIM) platforms in one-third of enterprises will energize a new focus on the value of products that are easy to share and collaborate on across the supply chain.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-quarter of enterprises will demand GenAI capabilities on their product information management platform to ensure the simplicity of answering specific questions.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of enterprises will invest in product information management (PIM) platforms that capitalize on the opportunity available as PIM shifts from catalogues to analytics and intelligence in product processes.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the lack of collaboration and task management in product information management will become an opportunity that software providers begin to address via innovation and integration with existing offerings.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, after decades of investment into digital transformation, two-thirds of enterprises will require a new digital business and technology agenda for modernization to ensure workforce effectiveness.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-half of enterprises will establish digital business as a priority for an effective workforce that is engaged, satisfied in the work they perform and enabled to meet expected contributions.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the requirements for a digital business in three-quarters of enterprises will not be addressed properly and will require the establishment of a Chief Digital Officer to guide modernization and investments. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, two-thirds of enterprises’ executive leadership teams will determine that their digital experiences are ineffective and that their software investments have been misappropriated. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, two-thirds of enterprises will lack commitment to digital business and effective workforce collaboration, and this will be attributed to leadership culture, leading to continued decay of productivity and profitability. 
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of enterprises will remain digitally ineffective in the deployment of automation to achieve the business priorities for customer-, product- and people-related processes. 
        Download Square Assertion Download Rectangle Assertion
        Through 2026, over one-half of enterprises will have lost the control in governance and manageability of deployed software required for the business to achieve optimal ROI. 
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-third of enterprises will need to establish a Center of Excellence (CoE) with a digital business team to prioritize collaboration on best practices and software for use across the workforce. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, over two-thirds of enterprises will determine the chaos of software for digital business requires rationalization and consolidation of software providers to ensure operational excellence.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-half of enterprises will establish a digital intelligence focus that can sense and engage workers with virtual agents to respond to real-time digital event processing.
        Download Square Assertion Download Rectangle Assertion
        Through 2028, one-half of enterprises will have adopted work management methods and tools to realize the necessary productivity and automation to ensure organizational resilience.  
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the lack of insight into digital business will lead two-thirds of enterprises to establish a digital intelligence technology strategy and plan.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-third of enterprises will realize the necessity of digital identity as foundational to digital business and will make concerted effort to improve the software and technology utilized to track and secure worker engagement.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the lack of investment into governing sustainability will require one-half of enterprises to apply performance management processes to better plan and govern efforts to reach ESG objectives. 
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the software to support digital business will become a focal point for strategic investment to ensure effective digital modernization in two-thirds of enterprises.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-half of enterprises focused on digital business will scrap their use of analytics with dashboards and visualization due to an ineffective understanding of what actions or decisions are needed.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the assignment of a Chief Digital Officer will be essential in over one-half of enterprises to lead the assessment of how to utilize GenAI as a key advancement in the adoption of a new digital experience.
        Download Square Assertion Download Rectangle Assertion
        By 2028, the use of AI in Digital Business in over one-half of enterprises will require a unified strategy to ensure the effective governance of the software across business processes.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-half of enterprises will identify that the horrific user experiences in their existing software will bring focus to experience management and approaches that use GenAI as the primary method for interactions.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-quarter of enterprises will require a centralized approach to managing large language models and will establish a
        Download Square Assertion Download Rectangle Assertion
        Through 2026, traditional business application software providers will transition to a new generation of applications that utilize GenAI as the standard digital experience for engaging with the application.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the disarray of tools for digital business from software providers will invoke a round of software provider consolidation to simplify portfolios.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, software providers in digital communications will unify with those in work management to meet the next level of modernization required for workforce effectiveness.
        Download Square Assertion Download Rectangle Assertion
        Through 2025, the use of mobile digital wallets will be embraced by consumers and will force one-half of enterprises to provide new digital purchasing experiences.  
        Download Square Assertion Download Rectangle Assertion
        By 2027, the necessity of contactless payment throughout the buying processes will force one-half of enterprises to digitally transform and embrace mobile and online technological approaches.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-third of enterprises will establish digital identity technology platforms to streamline the security of digital payment processes with the workforce and customers.  
        Download Square Assertion Download Rectangle Assertion
        Through 2027, only one-third of enterprises will have standardized digital payments processes to meet the finance and supplier harmony required to mitigate risk. 
        Download Square Assertion Download Rectangle Assertion
        Through 2028, market demand for payment choice will see one-fifth of enterprises broadly adopt digital currencies like Bitcoin for business with customers and workforce. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-half of digital payment platforms will reinvent themselves by unifying digital identity and security as integral components of the technology offering.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-third of enterprises will ensure workforce readiness by operating a unified governance and risk program to guide workforce compliance to policies and standards.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the lack of policy compliance in business processes will lead one-half of enterprises to establish digital workflows to guide operational excellence and mitigate risk.
        Download Square Assertion Download Rectangle Assertion
        In 2027, the absence of risk metrics used in decision-making processes by two-thirds of enterprises will contribute to declined performance and lack of organizational readiness. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, a new breed of business process intelligence and process mining software will unify with workflow and robotic process automation technologies to provide operational resilience.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the lack of digital and data governance in two-thirds of enterprises will be a priority for business to ensure effective collaborative decision making.
        Download Square Assertion Download Rectangle Assertion
        By 2027, two-thirds of enterprises will determine existing digital communications software is ineffective to support intelligent and dynamic secured and seamless interactions across devices and people.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, a new breed of digital communications platform will evolve from today’s collaboration and unified communication as-a-service (UCaaS) software to meet modern business requirements. 
        Download Square Assertion Download Rectangle Assertion
        Through 2027, two-thirds of enterprises will realize that enterprise-wide digital communications do not satisfy workforce expectations due to a lack of engaging collaboration and use of AI, resulting in decreased productivity and worker engagement.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, only one-quarter of enterprises will have standardized their digital communications technologies to provide the highest level of resilience and unification for an effective workforce. 
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-quarter of enterprises will prioritize GenAI-supported text and voice as an essential technology for digital communication.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-third of enterprises will continue to use email for communicating, ignoring collaboration through structured messaging and thus contributing to the ineffective use of workforce time and reducing impact.
        Download Square Assertion Download Rectangle Assertion
        Through 2028, one-quarter of enterprises will use AI to redirect digital communications to intelligent automation methods for response and resolution.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the overabundance of digital communications software providers will lead to consolidation of choices for enterprises.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the consolidation of software providers in digital communications will bring focus to platforms that enable interactions in any application and device.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-half of enterprises will realize that digital experiences are neither intelligent nor automated and that they fail to meet the readiness requirements of every worker and business process.  
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-quarter of enterprises will establish a Center of Excellence (CoE) to assess and optimize digital experiences across all business processes and workflows to ensure optimal interactions. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-fifth of enterprises will establish a Chief Experience Officer to guide digital improvements to experience management throughout the enterprise's business processes.  
        Download Square Assertion Download Rectangle Assertion
        Through 2026, two-thirds of enterprises will use AI to optimize the engagement between people and machines to prioritize experience management as a technological precedent for every digital interaction.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, over two-thirds of enterprises will realize that a lack of focus on the feedback from ”Voice of the” programs to support customer, product, supplier and workforce hinders digital effectiveness.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the experience management software category will help support enterprise requirements to consolidate people and machine feedback using AI, leading to optimized digital interactions.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the poor performance and effectiveness of digital application experiences will be a contributing factor to workforce attrition in over one-third of enterprises.
        Download Square Assertion Download Rectangle Assertion
        BY 2027, one-fifth of enterprises will use AI to dynamically personalize the digital experiences of interactions and determine where GenAI is an effective engagement method.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, software providers who gather employee and customer feedback will advance to use AI for dynamic engagement with the contact center for resolution and satisfaction.
        Download Square Assertion Download Rectangle Assertion
        By 2027, software providers in experience management will advance to adopt GenAI techniques instead of surveys to garner feedback in a more human and seamless manner.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-third of enterprises will realize the lack of focus on performance management across business processes has created unnecessary risk in decision-making efforts. 
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-third of enterprises will determine the lack of performance management and supporting software within business units has led to sub-optimization that does not contribute to overall improvement and expected outcomes. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-quarter of enterprises will embrace
        Download Square Assertion Download Rectangle Assertion
        Through 2027, four-fifths of enterprises will realize the lack of a Chief Performance Officer has impacted the ability to reach the performance expectations of the executive team and stakeholders.
        Download Square Assertion Download Rectangle Assertion
        By 2027, a new generation of cloud-based machine learning and AI-based virtual agents for performance management will be recognized as an emergent and innovative technology.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-third of enterprises will evolve from performance management processes based on analytics and planning to ones using AI that maximize to desired outcomes.
        Download Square Assertion Download Rectangle Assertion
        By 2027, 3 in 5 enterprises will include guided analytics processes and storytelling capabilities to help create and deliver insights for line-of-business personnel.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-third of enterprises will determine the lack of discipline in managing performance to expected outcomes will require investment into digital applications designed to be work companions that can engage through GenAI.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, software providers will use GenAI to develop new methods for performance management that is engaging and can guide actions for improvement.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, software providers will begin to unify performance management tools that span people and reviews with objectives and outcomes that are best fit for the workforce.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-half of enterprises will receive a vote of no confidence from their workforce for not prioritizing sustainability management and carbon reduction in support of ESG.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-quarter of enterprises will not be able to achieve sustainability management objectives without environmental social governance (ESG) applications required to sustain continuous improvement.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, two-thirds of enterprises will recognize they lack the applications and insight to optimize sustainability, requiring AI with analytics and planning-based performance management systems. 
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-quarter of enterprises will establish a Chief Sustainability Officer to guide environmental social governance (ESG) efforts to minimize their carbon footprint and demonstrate commitment to the workforce and stakeholders.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-half of software providers focused on sustainability will incorporate AI/ML to identify the most relevant performance metrics that achieve strategic and operational objectives.
        Download Square Assertion Download Rectangle Assertion
        By 2027, a new generation of sustainability technology will evolve to optimize environmental social governance (ESG) requirements for operating across enterprise.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, more than one-quarter of enterprises will combine business event data with machine-generated telemetry data to provide context and generate additional business value from observability to support ESG efforts.
        Download Square Assertion Download Rectangle Assertion
        By 2027, three-quarters of enterprises will use data virtualization and query federation capabilities to avoid data movement while accessing and querying data for ESG and sustainability efforts through natural language and AI.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, two-thirds of enterprises will require investments into dedicated applications to effectively govern sustainability and ESG efforts.
        Download Square Assertion Download Rectangle Assertion
        By 2027, software providers for sustainability and ESG will fail as they do not adapt to the use of intelligent automation and GenAI as the methods for engaging with their applications.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the limited set of business planning support in sustainability and ESG software will cause a transition to those that provide critical forward-looking capabilities.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-half of enterprises will invest in work experiences and prioritize work management software that optimizes use of time for task and activity execution.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-half of enterprises will deem existing project management approaches ineffective to enable workforce resilience and provide business continuity.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the work management applications category will become a critical priority for digital business in order for productive workforce engagement to reach its full potential.
        Download Square Assertion Download Rectangle Assertion
        By 2026, two-thirds of enterprises will realize the necessity of collaborative, focused and task-oriented work management to ensure their portfolio and resources are utilized effectively.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the use of work management software in one-half of enterprises will be identified as an essential investment to increase the effectiveness of the workforce and to reach optimal outcomes.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the embedding of machine learning and AI will contribute to intelligent work operations that help manage workforce effectiveness.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-half of enterprises will find the lack of predictability in portfolio and project management to be a significant flaw in their current approach, requiring new investments.
        Download Square Assertion Download Rectangle Assertion
        Through 2028, two-thirds of enterprises will invest into software that provides the intelligence in their portfolio of project management to avoid unnecessary risk and produce expected outcomes.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the adoption of GenAI in work management software will help provide guidance regarding the effective prioritization of tasks that are essential to work performance.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the need to predict potential exceptions and issues in work management will require the application of AI to ensure notification and resolution.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the software providers in work management will evolve to provide portfolio operations and performance support in their offerings.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-fifth of enterprises will deem the current portfolio of business applications as ineffective in existing business processes and will examine a new generation of digital applications that embed AI and use GenAI.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-third of enterprises will identify intelligent automation as essential to their business processes and prioritize a digital applications approach.
        Download Square Assertion Download Rectangle Assertion
        By 2028, CIOs in one-quarter of enterprises will modernize their business processes using digital applications designed for engagement and automation.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-fifth of enterprises will require AI-based digital applications that can interconnect the data and transactions from data platforms and operate in hybrid cloud computing environments.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the use of GenAI software will lead one-quarter of enterprises to reassess their applications and recognize the need for digital renovation of their portfolio.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-quarter of enterprises will require that the use of digital technologies like conversational AI and collaborative technologies be infused in their business applications.
        Download Square Assertion Download Rectangle Assertion
        By 2027, the advancement of digital platforms to support applications with the use of intelligent automation and AI will modernize the portfolio of software used by the workforce and across business processes.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the software category of business applications will transition to digital applications to meet the imperative for simplicity and sophistication in enterprise modernization efforts.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-third of enterprises will require a modern generation of digital intelligence tools to automate the generation of insights and supplement interactions with relevant recommendations.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-fifth of enterprises will determine that a lack of insight on digital activities by customers requires an investment to meet the needs of the business.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-quarter of enterprises will require digital insights on the interactions with systems to gain intelligence on engagement by the workforce and with external parties.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-quarter of enterprises will require a new platform for applying analytics and using AI to enhance digital interactions while sensing and responding to opportunities and issues in an expedited manner.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-third of enterprises will need a digital intelligence platform to monitor and act on the interactions of conversational AI systems.
        Download Square Assertion Download Rectangle Assertion
        By 2028, one-quarter of enterprises will require real-time event processing that can utilize process mining methods to instrument the intelligent automation of workflows.
        Download Square Assertion Download Rectangle Assertion
        By 2028, the necessity of insights on digital activities will require software providers to support the needs of digital intelligence across processes and systems.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the need for digital intelligence will require that software providers look at applying AI to the interactions of any individual or systems operating.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-half of enterprises will have the majority of their services digitally enabled, requiring operations software that can monitor and act on disruptions.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-third of enterprises will embrace the business need for digital operations software that can monitor across all services and interactions with customers.
        Download Square Assertion Download Rectangle Assertion
        By 2026, the need of one-half of enterprises to dynamically support digital incidents will require a modern generation of services for IT and business.
        Download Square Assertion Download Rectangle Assertion
        In 2026, one-quarter of enterprises will have applied GenAI to digital operations to best understand and engage with services that are operated by machines.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-third of enterprises will enable digital operations as a focal point of integration for their existing digital processes and systems.
        Download Square Assertion Download Rectangle Assertion
        By 2028, one-quarter of enterprises will orchestrate digital operations through event processing that can process the status of digital services.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the software category of digital operations management will service enterprises that must monitor and act in real time to support the continuity of business processes.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, the application of GenAI with digital operations will enable a new machine-driven method for engagement with operations teams.
        Download Square Assertion Download Rectangle Assertion
        By 2026, three-quarters of enterprises will lack the competencies and skills required for GenAI, creating the need for outsourced governance of deployments.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, one-third of enterprises will embrace GenAI as the digital experience for their processes and applications used by the workforce.
        Download Square Assertion Download Rectangle Assertion
        By 2027, one-third of enterprises that have deployed GenAI will identify governance and security risks to digital methods of accessing information and acting upon it.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, one-quarter of enterprises will adopt packaged LLMs that are governed and secured by business and IT professionals who must train the software to meet specific requirements.
        Download Square Assertion Download Rectangle Assertion
        By 2026, one-quarter of enterprises will have deployed GenAI into their digital business to enable a new means for conversation and engagement.
        Download Square Assertion Download Rectangle Assertion
        Through 2027, the use of AI platforms will become the standard method for one-third of enterprises to develop and configure their GenAI requirements.
        Download Square Assertion Download Rectangle Assertion
        By 2027, software providers will have embraced GenAI as the primary method to incorporate conversational engagement within their applications.
        Download Square Assertion Download Rectangle Assertion
        Through 2026, software providers will shift their application development to conversational science and model development to meet GenAI needs.
        Download Square Assertion Download Rectangle Assertion

        Mark Smith's Perspectives

        Overall Sponsors

        Solace_Logo_Green_360x100-1
        logo_Nice

        Expertise Sponsor

        logo_sage

        Focus Sponsors

        logo_salesforce
        teradata_logo